The renovation centered on a redesigned sales area that reflects The Row’s understated luxury aesthetic. The space was thoughtfully reconfigured to enhance customer flow, highlight curated merchandise displays, and create a refined, gallery like shopping experience. High end finishes, specialty lighting, and custom millwork were integrated throughout the sales floor to align with the brand’s minimalist and sophisticated identity.
The scope also included a comprehensive shipping and receiving renovation to improve operational efficiency and streamline back end logistics. Back of house areas and managers offices were upgraded to provide functional, organized workspaces that support daily retail operations while maintaining the same level of finish quality found throughout the store.
Exterior signage improvements were completed to strengthen street presence and ensure consistency with local architectural guidelines in Amagansett. Careful coordination was required to balance brand visibility with the character of the surrounding retail corridor.
Mechanical, electrical, and plumbing systems were modified as needed to support the updated layout and infrastructure requirements. Delivering a 7,000 square foot retail renovation under a fast track schedule required disciplined project management and seamless trade coordination.
Plescia Construction & Development specializes in luxury retail construction and commercial interior fit outs throughout New York. The Row project in Amagansett demonstrates our ability to execute high end retail renovations, storefront enhancements, and back of house improvements with precision, efficiency, and attention to detail.
